Archive for the ‘Promos’ Category

A Potted History of Molinare

 

Stefan Sargent first opened Molinare’s doors in 1973 in a basement in Stratford Place, near Selfridges owned by a retired fashion photographer called Michel Molinare. Stefan named the business after his landlord! Stefan’s experience came from working as a film camera man for the Film Producer’s Guild, but the first Molinare job was sound recording the “Bee Gees Story” and so the business started. Capital Radio was the first big customer booking the sound studio for the whole of the following year. In 1978 the business moved to its present buildings in Fouberts Place, here Stefan invested in the latest technology for video cameras and “new 1” tape recording equipment and built a TV Studio. Jobs included pop videos for clients included Blondie, Gary Numan, Suzi Quatro and other 80’s artists, commercials for EMI, Casio and many other clients. Stefan build the business investing in the latest technology of the day such as digital edit controllers and digital audio post production and this investment philosophy still continues today.

 

Stefan sold the business in the 1984 and over the following 20 years Molinare has had various owners including, WH Smiths and the TV corp. each one continuing to build the business, Molinare soon became one of the most respected post facilities in Soho.

 

In 2003 the ownership moved to Mark Foligno and Steve Milne who invested in Film post production and grading facilities, building Molinare’s reputation in Feature Film and posting features such as Moon, Ironclad, Man on Wire and the The King’s Speech.

 

In 2008 Century Communication brought the business and under their ownership, recent significant investment has strengthened the film, television and production facilities across the board including investing in the latest film scanning and film out technologies allowing expanding into VFX and film restoration. The business continues to grow from strength to strength with recent rebranding and continues to provide excellence to our clients in post production services across VFX, Film Restoration, Feature Film Post, Audio Post, Television Drama, Documentary and Broadcast Television.

Oscar Nominations – Just out!

The King’s speech has been Nominated for 12 Oscars including:

 

Actor in a Leading Role: Colin Firth

Actor in Supporting Role: Geoffrey Rush

Actress in Supporting Role: Helena Bonham Carter

Art Direction: Production Design – Eve Stewart; Set Decoration – Judy Farr

Click here for all 12 nominations

Hozelock Commercials


 

Molinare don’t just do Film and Television! We also have a thriving creative agency operating within our D’Arblay street offices, and are currently in our second year of working with Hozelock on their advertising campaigns.

 

In 2010 Molinare created a series of ads for Hozelock. This was an end-to-end creative process for Molinare’s short form team. The campaign successfully positioned them as the UK’s leading watering specialist.

 

Jola Piesakowska (Creative Director) and Mark Wellband (Art Director) shot the commercials in South Africa, directed by Groundglass’ Erica Brummage, which were then posted here at Molinare in the UK and delivered by Katie Ringer (Molinare’s Production Manager).

 

Building on the success of these ads, we are extending the campaign to Europe and are delivering foreign versions for transmission this Spring.